Our signature group coaching program to help you ditch overwhelm and get the support you need to grow your agricultural & rural business.

Feeling a little lonely on this journey of entrepreneurship and wish you felt more confident marketing your farm, ranch, or rural small business?

You're not alone!

We help farmers, ranchers, and rural business owners just like you to master the skills they need to feel confident marketing their small business. Inside of The Workhorse Collective, you'll find hours of pre-recorded teaching, live sessions, and most importantly, a supportive community of likeminded woman to encourage to along the way.

Nice to meet you!

I'm Kendall

I'm a farmer, wife, and step-mom of two awesome teenagers, and dog-mom of two mini schnauzers... they might look like the furthest thing from farm dogs, but their can-do attitude more than makes up for it on the farm.

I'll also be your biggest cheerleader. For real, I'll bring the pom-poms!

When I started my farm nearly 10 years ago now, as a first-generation farmer, I fell in love with getting to play a part in helping feed my community. It wasn't long before I was leaving my fancy corporate career for full-time life on the farm.

While I'm still hustling it on the farm, I'm no longer a one-woman show. The business I started now employs a small team of nine including my husband who retired from his company to join me as my business partner on the farm.

Now, there's nothing I love more than getting to support other female farmers in the pursuit of their dreams. I deeply understand the unique challenges that go along with running a farm, having your business be the sole source of income for your family, and trying to do-it-all... psst, I don't think it's actually possible to do it all but we'll get back to that later.

My goal is always to give you the tools you need to overcome the stress and get down to work in building a financially sustainable business for you and your family.

I'm so glad you're here!

I'm Jessica

I’m an entrepreneur, a wife, a mother to two rowdy boys, second generation on my family's ranch and a lover of rural small business.

I get how hard it can be to start something in a tiny town, how many challenges there can be to convince your family there’s a different way to do business. I promise I’ll never sugar coat it, and you’ll get the truth from me. Even if it’s hard to hear.

I have always loved small town, small businesses, and finding a way to connect with others was difficult when I started. That feeling of isolation that so often comes with this crazy ride. So when I started gathering other women in business, connecting with them, and forging real relationships I discovered my passion!

Sharing the experience I’ve gained along the way, teaching others my successes and failures, and bringing together other women drives me every single day. On top of that I juggle full time work, and the challenges that come with working together with my parents. We homeschool our boys, and my husband is a first responder.

My goal is to help increase your efficiency, planning, prioritization to make this all manageable. And to help you find some real business friends that you can call to celebrate your biggest wins, and talk through your greatest losses.

What's included in The Workhorse Collective?

One monthly LIVE virtual group teaching session covering a different topic each month in the area of marketing your business online. Post session replay available.
One monthly LIVE virtual group coaching session facilitated by Kendall where you can ask questions and get advice. Post session replay available.
One monthly LIVE content planning & auditing session where you’ll work directly on your content plan for the next month or audit any content that you would like feedback on like your newsletter, website, or social media. Post session replay available.
One monthly LIVE community support session where you'll meet as a group, facilitated by Jess, and get support you need as you progress through your entrepreneurial journey.
Access to a vault of instant-access past sessions you can work through at your own pace.
Your spot in our exclusive, members-only community on Mighty Networks where you can ask questions and get support from me and your fellow members.
Early access to get tickets for in person retreats and events.

I'm Ready To Join!

Past Topics

ALL PAST TOPICS ARE AVAILABLE FOR INSTANT ACCESS SO YOU CAN DIVE IN AND WORK AT YOUR OWN PACE!

Mastering E-Mail Marketing
Pricing, Profit, & Diversification
Stepping Up Your Content
Using Instagram For Your Farm
Branding Your Business
On-Farm Events, Workshops, Open Farm Days, & Retreats
DIY Photography
Increasing Revenue With E-Commerce
And so many more! There's over 50 hours of instant-access learning.

Guest Mentors

We've had the honour of hosting multiple guest mentors throughout the years. These sessions, and more guest lead lessons, remain available for instant access in the course portal.

Caroline Nelson

Little Creek Lamb & Beef

Caroline is a well respected sherpard, rancher, and content creator under the name @bigskycaroline.

Session: Selling Swag & Merch

Ashley Machado

Counselor & Mental Health Consultant

Coming from a farm family herself, Ashley understands the stress and mental health challenges farmer face.

Session: Stress Management

Kristy Drake

Kristy Drake Photography

Specializing in both lifestyle and food photography, Kristy brings her skills behind the camera as a mentor.

Session: DIY Photography

Natalie Egger

Natalie Egger Consulting

Natalie focuses on teaching farmers and ranchers how to streamline their operation and take control of their time.

Session: Time Blocking

The Workhorse Collective

Our signature group coaching program where community meets learning. Instant access to over 50 hours of education plus monthly live training, group coaching, and content planning sessions.

$47.00 USD every month

All The Tools You Need To Ditch The Marketing Overwhelm!

This community is jam packed with value with both live and pre-recorded education session.

Focus on the areas you need most and rest easy that you'll have access to all the content for the lifetime of your membership.

How long is the commitment?

What if I'm just starting out in business?

When are the live sessions?

I get overwhelmed easily, where do I start?

"Kendall has so much energy and genuine interest in helping other women grow their business. Her teachings are personable and easy to digest - I learned so much from her"

Lisa of Lane's End Farm

"Kendall is a brilliant human full of such valuable information and a true inspiration as well."

Lacy of Gray T Cattle Company

"Being able to lift other small business women up and help problem solve/brain storm ideas for others is great. I've learned a lot and have started to really appreciate our monthly meetings! The laughter and realness is a reminder that you're not alone."

Farm Biz Collective

Join in on the fun and community and leave with the skills to support your business